You will research Ford Motor Company business model and focus on the key drivers of sales/revenues and operating income.

This week you will continue researching Ford Motor Company
business model and focus on the key drivers of sales/revenues and
operating income.

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Recommended Resources:

10-K Report, Items 1 and 7

Company website

The Yahoo! Finance website

Standard and Poor’s NetAdvantage on the Stafford Library
website. Review the Stafford Library Guide for tips on navigating
the database.

Your task is to prepare a report with the required information
provided below. Use the same heading names (in bold) before
presenting the information as requested.

Report Headings that are to be used:

Name of Company and Ticker Symbol: Company
name, ticker symbol

10-K Report: Paste the direct URL to the
company’s most recent 10-K Report

Company Website: Paste the URL to the company’s
website

Company Business Model: This section should
address the following:

Segment Data: Use the bulleted format to list the company’s
segments/product lines and hte percent that each segment
contributes to sales/revenues. Segment data should be reported in
percentage terms. Note: You may need to convert dollar data to
percentages. Remember to check that the percentage for all segments
combined is 100 percent. (5 points)

Review of Significant Events: List key events from the last five
years, such as acquisitions, divestitures, new products and/or
markets, and changes in management. Look for a timeline or history
on the company’s website to get started. (5 points)

Evaluation: Using the information you’ve
collected so far, comment on the company’s business model. Identify
and discus any strengths and/or concerns.