Topic Proposal for International Business

In the activity, you will submit a brief discussion on your topic choice and the product selection. This is just the initial proposal. Provide two to three paragraphs including your topic selection, product, and target foreign market. You will also need to provide a short reference list (5 sources minimum) and at least 3 of the 5 sources need to be a scholarly source.

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The Project will be a fun and practical activity where you can apply what you are learning in the course to a select product and a target foreign market. Your task for the Project will be to plan a realistic market launch (from introduction through stabilization of operations). “Launch” applies to your target market, where you want to sell your product. You are to select a product (not a service) – real or imagined that will be launched in a country other than the United States. Your product may be produced in the US, in your target market, or elsewhere. In this activity, you will be able to identify a topic of interest for your research project, which will be developed in different components throughout the course.