The Dimensions of Brand Equity for Nestle Crunch Bar: A Research Case.

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Case Analysis Paper

Read the Harvard Business Review Case Study: The Dimensions of Brand Equity for Nestle Crunch Bar: A Research Case.

In this case study, consumers’ thoughts and feelings about the Nestle Crunch bar are presented for interpretation and evaluation.

Compose a 3-4 page paper (plus Cover page and References page) and analyze the case using the following outline:

  1. Identification of the Issues

    • Identify the major opportunity/problem faced in this case.

    • Identify the major decisions that need to be made.

  2. External Analysis

    • Evaluate factors outside the organization that should be taken into consideration when making a decision.

  3. Internal Analysis

    • Evaluate factors inside of the organization that should be taken into consideration when making a decision.

  4. Alternatives

    • Select possible alternatives to take advantage of the opportunities or solve the problems identified.

    • Evaluate the strengths and weaknesses of each alternative.

  5. Decisions and Implementation

    • Propose a solution to the problem.

    • Defend your proposed solution by citing information from the case and our textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.

  6. Measuring Results

    • Choose methods to measure results.

    • Predict what you will do if your plan fails and describe your contingency plan.