strategic plan evaluation 16

Assignment Content


  1. Refer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc.

    In a 10- to 20-slide presentation with speaker notes,
    address the following which will be presented to the Director of Marketing:

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    • The best possible options for evaluating a strategic plan
    • Corrective actions that should be taken to ensure company operations are correctly aligned with the strategic plan

    Include the following in your presentation:

    • How should the company measure organizational performance?
    • How will the company examine what progress is being made toward the stated objectives?
    • What criteria will be used when determining whether company objectives are measurable and verifiable?
    • Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future?