Pick one of the brands listed. Access the brand’s website. Identify the social media listed on the brand’s website, then access each of the social media pages. Go to YouTube and locate a TV ad of the brand. Discuss how well the website, social media sites, and ad you located on YouTube are integrated. Make sure to provide links to the website, social media sites, and TV ad.
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i – Wendy’s
ii – Nike
iii – Red Lobster
1- I chose to look at Wendy’s social media and Youtube pages. I found that their different advertisements on all mediums were integrated very well. Each one seems to be updated around the same time, because the first thing on all outlets was an advertisement for their newest sandwich called the Buffalo Ranch Crispy Chicken. The same photos are repeated across the different social media pages, for example, Facebook and Twitter share a photo of the newest salad available at Wendy’s and Instagram and Facebook both advertise the new lemonade flavors available. However, each outlet also offers something particular to that social media page. For example, the videos on Youtube vary, contributing both humor and explanation of the products being offered. The Buffalo Crispy Chicken video is the first thing on their channel because its their newest item. Twitter, uses humor through memes that they know are popular on the site. Instagram is filled with photos of their food, drinks, and frosty’s trying to appeal to their consumers through imagery. Facebook is a mix of articles, posts, and photos. However, despite their uniqueness, they all show and discuss the same things, and they carry a similar feeling and the same colors across all media that integrates their mediums and marks them as Wendy’s advertisements.
I am choosing to look at the major global corporation Nike. As a major corporation that is constantly keeping up to the times so those their social media aspect. The headline of the world right now is the 2018 world cup held in Russia, however, instead of highlighting Russia they chose to place Neymar Jr as the forefront of the website. Neymar Jr is a Nike Brand ambassador and by using his status as a global celebrity he is uplifting the brand Nike that adorns all over his clothing. For starters, Nike released an ad showcasing the history that is made in Brazil to commemorate the upcoming world cup tournament. This is also represented on their Instagram page with a picture of Neymar Jr and other Nike representatives. Nike is constantly innovating and updating the market by expertly using what is currently in their products. The Tv advertisement, website, and Instagram account are highlighted by the world cup glued by Neymar Jr their brand representative. Twitter is constantly showcasing new products and allowing viewers to see what athletes are wearing as well as upcoming gears. These examples are regularly updated to ensure they aren’t missing a beat. Though the Facebook page is not as regularly maintained as the other marketing tools it is still relevant due to brand and catchphrase “Just Do It” that is everywhere. Nike marketing aspect from the website to the social media or the tv ads is all empowered by the slogan indicating that regardless of who you are, this can be you. This powerful tool is what makes Nike a marketing genius with the use of all these tools as they allow the normal population to believe and relate that they can do it.
https://www.nike.com/us/en_us/ (Links to an external site.)https://www.instagram.com/p/BkvCj4Anpzo/?utm_source=ig_share_sheet&igshid=55ayp6skplbk (Links to an external site.) (Links to an external site.)
Dont copy the Examples.
Identify a brand that you have recently purchased that is not well-known, but you like. Using at least three concepts presented in the “Building Powerful Brands” section, of chapter #2, discuss how the brand you identified can be built into a powerful brand.
I purchased some candles from a friend of mine who has her own business called Simply Rose. Based on the reading in chapter 2, I learned that branding begins with awareness. Rose is already attending many conventions centered around small business owners and promoting their products to other businesses. Due to her persistence in building awareness for her brand, she is now selling her products in a large store known as Sugarboo Co. I think, if she continues her efforts and keeps attending these events, she will continue to grow. Also, the reading tells us that the brand name should reflect the product and its characteristics. She calls it Simply Rose, firstly because her name is Rose, and secondly, because she uses all natural ingredients in her candles. This distinction separates her from other companies that could be considered her competitors, strengthening her brand and making her unique in the eyes of her consumers or potential consumers. She has a strong social media presence, reflecting positivity and instilling trust among her consumers. By continuing to respond to customer questions in a timely manner, delivering their products in a timely manner, and continuing to make natural and authentic products she will elevate among consumers in terms of trust and reliability. Overall, I think the brand Simply Rose is well on its way, and if she continues pushing and being present she will continue to grow her brand.
Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion and marketing communications(6th ed.). Chapter 2. Harlow: Pearson.
Dont copy example.