Signature Assignment: Strategic Planning Paper

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Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.

Write a 700- to 950-word paper describing strategic planning for a selected business within the hospitality industry.

Address the following in your paper:

  • Explain the role of strategic planning to predict and adapt to future changes, and provide an example of successful strategic management with your chosen hospitality business.
  • Illustrate how corporate, business, and functional strategies apply within your business.
  • Briefly apply each of the key concepts of strategy to your selected business, and describe the anticipated effect of each on reputation management and overall business performance.

Format your paper consistent with APA guidelines.