Select a Product or Service to Use for Your Marketing Plan

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DUE FRIDAY 3/7/14


Use the product or service you selected for your Marketing
Plan: Phase I Paper (See Attached) as follows:

Marketeting Plan Phase I – LikePlum.docx   (RESOURSE)


Write a 360-word paper
in which you address the following: 

1·  Identify the segmentation criteria that will affect your
target market selection. Identify your target market.

2·  Describe the organizational buyers and consumers of your product
or service and the factors that influence their purchasing decisions. (PAPA JOHN’S PIZZA)

3· Discuss
how these factors will affect your marketing strategy.

4·  Analyze current competitors and define the competitive
landscape for your product or service. 

Format your paper consistent with APA guidelines.



——–> 
IMPORTANT  <——————

***100% PLAGIARISM A MUST***’

***MUST COMMITTED TO THE
JOB
***

***TRUST WORTHY & OPEN
COMMUNICATION ***

***MEET DEADLINE A MUST ***

***MARKETING BACKGROUND***