sales promotion for timberland shoes

Look at the attached file for sales promotion. For trade and consumer promotions, identify 2 or 3 objectives for each (likely behavioral) and include all sales promotion tactics. Explain why you chose each tactic. Include all distribution channels/media (i.e., traditional mail, email, websites, on-package, in-store, Google AdSense, social media). Be creative. Use contests (e.g., competitions) to involve consumers.

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Example – Domino’s asked for videos of the worst pizza delivery when they ran their campaign to revitalize the brand. Videos were uploaded and followers on FB (other platforms) could vote for the worst cases. This allowed Domino’s to fix problems and showcase their new pizza recipe and delivery service – customer testimonials (from dissatisfied folks) were uploaded to various platforms and the believability helps change attitudes of current and new customers.