Post a response of 150–200 words to at least two other classmates’ responses on this week’s discussion board by Sunday at 11:59 p.m. ET.
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Discussion 6.1: It is something of an art to uncover the basic values and beliefs that are buried deeply in an organization’s rich collection of stories, language, heroes, heroines, and rituals, yet culture can be the most important factor in implementing strategies. Regarding your case, tell us a story about these values and beliefs that may have an important implication regarding your case’s strategic decisions.
Discussion 6.2: Reflect on the new rules of marketing as described by Parise, Guinan, and Weinberg. Why are these important? And provide an example of a firm that you believe represents these values