please provide an example of how market basket analysis is used by companies what is the value of it how does it relate to big data 1

Please read the attached document before answering the question. Work must be 1 FULL page, single spaced, 12 font Times New Roman. The cover and reference page must be on separate pages with at least 5 references. You should have at least one in text citation for every reference and try to use reference other than or in addition to the uploaded textbook. Must contain a properly formatted in-text citation and scholarly reference.