The General Environment can be defined as the environmental factors that may impact a business by influencing the market in which the business operates. These factors include Political, Economic, Socio-Demographic, Environmental, Technological and Legal factors (see more information in Chapter 2 pages 21 through 23). Choose an industry / business with which you are familiar or with which you would like to become more familiar. Summarize the reason why you have chosen the industry / business. Provide any relevant details related to the Organization that may be crucial to any considerations of a PESTEL Analysis including, but not limited to, the Organization’s purpose, values and / or competitive position in the market.
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