Market Segments in Healthcare
The U.S. population continues to diversify, increase in average age
(primarily due to baby boomers), and to be influenced by national
legislation (e.g., Affordable Care Act, Medicare Modernization Act,
HITECH Act). Select a specific type of health care organization.
Which market segments pose opportunities for growth, and which pose
threats to the organization’s survival? Provide at least one strategy
related to the assessment and interaction with its market and customers
that will maximize opportunities and minimize threats. Support your
primary response with at least one scholarly source. Provide in-text
citations and complete references for all sources used. Format your post
according to APA style
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