The foundation of Nike’s global sports apparel dominance lies in the company’s continual ability to outcompete rivals by aligning its superior design, innovation, and marketing capabilities with outsourced manufacturing. Such a strategy necessitates a complex marriage of innovative product designs with fresh marketing techniques and a global chain of suppliers and manufacturers.
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Explore Nike’s most recent strategic management changes (NIKE, Inc. Announces Management Changes in Retail and Women’s Business).You can visit Nike’s corporate website for more in-depth information: http://about.nike.com/.
After you have reviewed each of these resources, develop responses to the following questions:
- How well do these management changes reflect the company’s focus on innovative design and marketing strategies?
- Has the company’s relentless focus on apparel innovation affected its supply chain management?
- Do these changes—or Nike’s strategy, more broadly—reflect the company’s ubiquitous Swoosh logo and “Just Do It” slogan? Why or why not?