Lessons Learned Paper

NO PLAGIARISM, MUST E ORIGINAL WORK!!

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MUST BE A MINIMUM OF 4 PAGES LONG NOT INCLUDING THE REFERENCE PAGE, NO WORD COUNT MINIMUM.

ANY REFERENCES USED MUST BE LISTED IN APA FORMAT

I HAVE ATTACHED ALL WEEKS PRESENTATIONS AS TO USE FOR A GUIDELINE OF THE WORK THAT WAS DONE.

BELOW IS A LIST OF THINGS THAT WERE LEARNED THROUGH THE DURATION OF THIS COURSE, FEEL FREE TO INCORPORATE SOME OR ALL OF THESE THINGS.


OBJECTIVES AND COMPETENCIES LEARNED:

Applying environmental analysis information to marketing decisions.

Determined marketing objectives, strategies, and tactics.

Formulating internal and external messaging that demonstrates an understanding of the implementation of marketing strategy and tactics.

Evaluating the consumer decision process to determine how consumer problems are identified, evaluated, and the products/services are selected.

Analyzed post purchase processes, consumer satisfaction, and metrics to evaluate customer loyalty.

Evaluate business to business buying behavior.

Explain organizational behaviors taking into account business to business and business to consumer buying behaviors.

Contrasting pricing strategies and tactics and when each should or could be used.

Differentiating pricing strategy setting from price getting.

Determined distribution strategies for consumer and organizational or industrial goods and services.

Distinguish between the dimensions of channel power

Defined core marketing performance metrics in relation to the marketing plan.

Created processes to monitor and control marketing performance.

Assess legal and ethical considerations that arise in relation to the marketing plan.

Write a 4 page paper in which you discuss your key list of lessons learned from your marketing plan process.

1) What key things did you learn about marketing by doing the marketing plan?

2) What key take-aways did you have from weekly reviews of your plan?

3) What things would you change in your marketing plan looking back at the process?

4) Did the class and the plan change your view of marketing in any ways?