Identifying Types of Persuasive Appeals

This assignment will allow you to practice identifying and analyzing the types of persuasive appeals you are learning about this week.

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Review pages 216-217 on AIDA and emotional & logical appeals in Chapter 9 of our textbook.

Locate an online video advertisement that is five minutes in length or less.

Write a 350- to 500-word analysis of the types of persuasive appeals used in the advertisement or message. Are faulty logical appeals being employed? How do you know? (Be sure to provide a valid URL for the message at the end of your assignment.)

Include three paragraphs in your analysis:

  • A description of the content of the message
  • An evaluation of AIDA and the message’s call to action and whether or not it effectively motivates the viewer or listener to act upon the message
  • An evalution of the emotional and/or logical appeals in the message

Format your assignment using the provided APA Template. Download and save the template to your computer. Then follow the simple directions to create a perfectly formatted APA style document.