How integral is collaboration among business functions to the success of Southwest’s plan?

Return to HBS case reprint, “Southwest Airlines: In a Different World.” The case study makes it clear that a significant shift in organizational strategy requires collaboration across multiple departments, or functions, within a business. Review the case and discuss how you think Southwest’s plan to serve La Guardia would impact two primary business functions (e.g., marketing, operations, human resources, finance, accounting, and IT). Consider how coordinating efforts of the two functions to successfully serve La Guardia might affect management and decision making. How integral is collaboration among business functions to the success of Southwest’s plan? Cite specifics from the case in your response.

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