Hotel Environment and Strategic Direction

Environment and Strategic Direction

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Congratulations! You are the executive team of a brand new hotel to be opened in Las Vegas near the Raider’s stadium. You are responsible for choosing a limited-service hotel brand. This project will guide you through the stages of opening, operating, and expanding your business.

You are at the initial stages of formulating a plan to open your hotel. For this assignment, you will:

1) Develop a hotel philosophy and mission statement that must be unique. This section must include:
– Which brand are you choosing and why? (5 points)
– Mission statement.
– Short-term goals and long-term financial, marketing, and HR goals for your property.
Worth 10 points.

2) Assess the internal environment. This section needs to include:
– Number of staff you will need
– Work duties for each department
– Management hierarchy
– Worth 5 points

3) Assess the external environment/ This section needs to include:
– Who is your competition?
– Who is your target audience? What consumers would stay at your property?
– How large should your hotel be? Minimum: 60 rooms. Maximum: 250.
– Worth 5 points

4) Develop a strategic direction for your property. Should you use an Art of War, Service-Profit Chain, or Lean Management approach to this implementation?
– Describe the pros and cons of each of these management styles.
– Select the one style you would use. If you wish to combination of styles, you can do that too. Describe the challenges you might face as well as the benefits.
– Worth 5 points

5) You are expected to do research to find this information. You cannot make-up the information regarding salaries, staff duties, or best-practices. Please make sure you cite your references using APA style. This means you must have a list of references at the end of your homework in alphabetical order AND you must have in-text citations. An in-test citation looks like this: Previous research suggest that consumers value the relationship they built with hosts while staying at an Airbnb-style accommodation (Belarmino, Whalen, Koh, & Bowen, 2017).

Failure to include citations will result in a loss of 5 points.
Failure to follow the correct citation procedures outlined below will result in a loss of 3 points. (Links to an external site.)Links to an external site.
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