HMGT 495 6380 Strategic
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are CEO of ABC Hospital. Recently, a community patient satisfaction
survey was sent to ABC’s patients asking about their ideal hospital
setting. Many patients wrote that they wanted a balance of physical,
emotional, and spiritual attention as part of their care. You have been
working closely with a physician leadership team and a community
advisory board to develop an outpatient center that incorporates
integrative healing therapies and a broad array of medical services to
meet the needs of the community.
As marketing manager of a leading health care organization, you are
developing a marketing strategy to inform potential patients about how
you provide the best patient experience. As part of your strategy, you
will use the 4 Ps of marketing. Define the 4 Ps and describe how you
will use each to promote your organization and build your patient base.
The four Ps are as follows:
1. product 2. price 3. place 4. Promotion .6 pages
3. CASE STUDY PANEL PROJECT
You are part of a senior leadership group which operates a Regional
Hospital in the Southeastern Region of the United States catering solely to female
patients and their healthcare needs. The senior leadership team consist of: (a) Chief
Financial Officer, (b), Chief of Medical Services, (c) Human Resources Manager,
(d) Chief Legal / Ethics Officer, and the (e) Marketing Manager.
Through a review of the literature, legislation, news reports, and also
speaking with colleagues, you have noticed that there has been an increase in the
national awareness of prescription opioid-related issues including addiction,
incarceration, overdosing, and death. The federal, state, and local governments
have become involved in developing policies, and legislation that more tightly
regulate the opioid prescription practices of providers. However, the senior leaders
of the Regional Hospital have noticed that there has not been recent public
commentary on sustainable treatment options or the adverse effects opioids have
on unborn fetuses, or what the long-term health effects are on “addiction children”.
Because your facility is not a licensed opioid addiction facility, your
providers have referred patients, pregnant or otherwise who abuse opioids, and
suffer from opioid addiction to third-party providers, costing your organization a
potential source of revenue.
Your assignment is to pursue a course of action that will enable the Regional
Hospital to begin offering opioid addiction services by January 31, 2020.
The senior managers have met to begin formulating plans for adding an
opioid addiction medical capability to the services that the Regional Hospital
provides. When articulating your strategy and developing your plan, please
consider the following: (a) licensing requirements for such a program, (b)
marketing, (c) the financial resources needed, (d) additional human resource
requirements, (e) legal considerations, (f) medical requirements, (g) spacing
requirements, and (h) nursing requirements.On your own, in 6-8 pages, you
will develop a solution to the case based on what works best for your role.
The solution will include:
4.How does a health care organization implement a strategic plan? What guidelines should be followed?
adjusting to industry changes, how should public agencies and
nonprofits strategically approach cutting back or increasing services,
staff, and, perhaps, their institutional mission? 2 pages
It is a challenging job to be a student. All students juggle multiple
priorities and responsibilities trying to gain the highest grades at the
same time. Please offer your strategies on time management and study
skills to your peers. Provide minimum three of the most helpful tools
and/or strategies that you use to a high degree of success. Tell us how
you apply those tools or skills by sharing an example. Discuss the tips
offered by your peers and reflect how or if they will work for you. 2pages.
6. What resources can you use as a health care manager to stay up-to-date in your field? Describe these.
In what ways can you, as a manager, contribute to the management and execution of your organization’s strategic plan?
one health care organization mission statement online. Provide the URL
to the statements. Then, determine whether the organizations are
achieving their goals. Explain how. The following questions may help
- What is the organization’s mission?
- Who are the customers/target market(s)?
- Does the organization fulfill its mission? Does it fulfill the needs of its target customers/market(s)?
do we know that the organization does or does not fulfill its mission?
Is there quantitative data from which we can draw? Are there qualitative
Who is ultimately responsible for the strategic planning of an organization’s operations