There are certainly pros and cons of going global. For example, with a
physical product, the pros might include selling in more volume and the
cons may include having to manage the process and logistics. It might
also be costly to set up geographic distribution and global marketing at
these destinations. Of course, all of this will depend on the global
market chosen to do business in and the pro and cons may be different by
product and service.
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With this in mind, create a 2-3 page response to the following:
- Identify and describe a global market
- Analyze pros and cons of entering this specific market