gba 440- discussion

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Consider this statement: Cultures around the world are becoming increasingly similar, so companies should standardize both their products and global marketing efforts.

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Do you agree or disagree with this line of reasoning? Explain.

Are there certain industries for which the statement might be more or less true?

  • Cite your sources using APA style; include a Reference page entry and parenthetical citations. See the announcement titled “Discussion instructions – refer to throughout the semester” for additional APA citing resources.
  • You must cite a minimum of two sources for your contribution to be considered for full credit, per the discussion rubric.
  • Please label your responses in your initial posting so it is clear which comments are intended for each part of the discussion.