PA-2 should be the continuation of your CLA1. Therefore, you need to prepare the following information about your company (or previously chosen by you for PA1) and answer to the following questions:
- How would the decision process differ for an emotion-driven purchase compared to a more functional purchase?
- Do you think that the product produced by the chosen by your company, generally are associated with nominal, limited, and extended of consumerâ€™s decision making? Why?
- Under what conditions, if any, would these products be associated with a different form of consumerâ€™s decision making?
- What products generally are associated with brand-loyal decision making and which with repeat-purchase decision making? Do you think that the product of you are the company writing, is it can be associated with brand-loyal decision making?
- Justify your response.
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