discussion on visual seduction 1

needs to be at least 10 sentences


Discuss the concept behind anti-ads and culture jamming. Connect this to the idea of commodity fetishism. Give examples of at least two corporate brands that have been the targets of these anti-ads. (10 points)

Read – Chapter 6: Media in the Everyday Life pp. 219–256

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– Chapter 7: Brand Cultures: The Images and Spaces of Consumption, pp. 257–300

Look at – PDF: Mass Media and the Public Sphere

Look at – PDF: Visual Seduction

Look at – Adjusters website found at https://www.adbusters.org/spoofs-ads

Merchants of Cool (approx. 58 mins.) found at

Than Write – Discussion Post 5: Visual Seduction