create a marketing plan for a freestanding emergency department

WHAT: Using the Marketing Plan Outline on pages 84-86 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). See Exhibit 1-1 on page 25 for some examples of “primary providers” – use one of these types of providers.

The Marketing Plan should include the following sections:

1. Management Summary
2. Economic Projections
3. The Market – Qualitative
4. The Market – Quantitative
5. Trend Analysis
6. Competition
7. Problems and Opportunities
8. Objectives and Goals
9. Action Programs

Textbook: Essentials of Health Care Marketing 4th Edition

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