complete a thorough analysis for your new venture to complete this task successfully first work through all learning resource activities

Tactics should include:

                      • Products and Services
                      • Pricing
                      • Price Communication
                      • Promotion
                      • Social Media
                      • Channel
                      • Financials

Complete a thorough analysis for your new venture.

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To complete this task successfully first work through all learning resource activities:

Background Resources

1. Watch the Lynda video series: Marketing Fundamentals Chapter on Developing the Tactical Phase (9 videos*)

*Download all exercise files (these are also in the Important Documents Folder).

2. (for further clarification) Read related chapters in How to Write a Marketing Plan, Revised Third Edition.

3. (for further clarification) Read related chapters in Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Products and Services

Complete the products and services section of your marketing plan.

Pricing
Price Communication

Complete the pricing and price communication sections of your marketing plan.

Promotion

Complete the promotion section of your marketing plan.

Social Media
Channel

Complete the social media and channel sections of your marketing plan.

Financials

Complete the financials section of your marketing plan.

In this task you will complete the Tactics portion of your Marketing Plan.

Tactics should include:

  • Products and Services
  • Pricing
  • Price Communication
  • Promotion
  • Social Media
  • Channel
  • Financials

Complete a thorough analysis for your new venture.

To complete this task successfully first work through all learning resource activities: