Business Proposal

As an organizational consultant, you have been working with the
management and staff of RPZ Marketing for several months now, listening,
observing, asking questions, and making suggestions. During this time,
you completed research about the company, particularly about the
specific business problem that you believed needed to be solved to
enable RPZ Marketing to move ahead profitably in its marketplace. In the
assignment you completed in Unit 9, you built the case for the
importance of addressing this problem, discussed alternative solutions,
recommended the solution that you believed would be most beneficial to
the company’s future, and provided the rationale for your
recommendation.

In this assignment, you have the opportunity to make a strong case
for your solution to the CEO and board of directors of RPZ Marketing by
creating a persuasive presentation using Microsoft PowerPoint.

Instructions

• Slides. Your presentation should include a
  minimum of nine slides, including a title slide and reference slide, and
  no more than 12 slides. As in a professional presentation, the text on
  each slide should be succinct and impactful, providing only key words or
  no more than six bulleted points. Focus on providing just enough
  information from your research to persuade an executive audience.
  Remember that asking a question is a good way to draw in your audience.
• Visuals. Visuals, including charts and graphs,
  if available, should be simple and limited, and directly support the key
  points on the slide.
• Notes Section. Write detailed information to
  accompany your presentation in the Notes section. Use the Notes section
  to include in-text citations for the sources you used in your
  presentation. Carefully edit your notes and slides to make sure the
  information is consistent. Your presentation should be visually
  appealing and engaging, but simple.

Outline

Use the following outline to structure your presentation:

1. Title slide (One slide).
   • State the title of your presentation, and include your name,
     the date, and “Prepared for RPZ Marketing.” Describe the result expected
     when the problem is solved.
2. Problem slides (Two slides).
   • Summarize the nature of the problem, the key facts involved, and the impact the problem is having on the business.
3. Potential solution slides (Four slides).
   • Summarize the approaches other companies have taken to solving
     this problem, what they did, what was effective and what was not.
     Describe several alternative solutions for solving the problem as it
     exists at RPZ Marketing.
4. Solution evaluation slide (One slide).
   • Present the advantages of each approach to solving the problem.
5. Solution slides (Three slides).
   • Succinctly describe the approach you recommend, and provide a
     concise summary of the benefits to RPZ Marketing if this solution is
     implemented.
6. Reference slide (One slide).
   • Cite the sources you referenced in creating your presentation, using APA style and formatting if possible.

Example assignment: You may use the assignment example,
linked in the Resources, to give you an idea of what a Proficient or
higher rating on the scoring guide would look like.

Submission Requirements

• Written communication: Presentation should be
  clear, well-organized, and support a central idea, with no technical
  writing errors, as expected of a business professional.
• References: References and citations are formatted in a consistent style, with a preference for current APA style and formatting.
• Number of resources: Minimum of three scholarly resources to support the identified solution.
• Length of presentation: No fewer than nine slides, including the title slide and references slide.
• Detailed information: Slides should contain only
  key words or a few bulleted points. Detailed information should be
  provided in the Notes section and should be consistent with the
  information on the slides.