​Brand management

Assume that you are a brand manager in any international organization of your choice and are tasked to develop and execute a branding programme to build awareness and create demand. You are also expected to evaluate the challenges that will be faced by the company considering changes in the environment.

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write a report that covers the requirements below:


1) Introduction

A. Background of the organization

B. Objectives of the assignment

2) Brand management application

A. Identify and discuss two types of brand extension employed by the chosen organization in targeting potential market/s.

B. Analyze the implications or impacts of the two identified types of brand extension employed by the chosen organization in targeting potential market/s.

3) Brand management practices

A. Identify and discuss two branding strategies employed by the chosen organization in targeting potential market/s.

B. Critically evaluate the effectiveness of the two branding strategies identified above as regards to targeting potential market/s.

4) Conclusion

Summary of discussion

** The assignment must have headlines with appropriate sub-headlines.

** Total word Count = 2500 words Only.

** In-text Citation and References Using Harvard Style.