Brand in the News

In the spirit of understanding that we live in a world of contemporary case studies, each student will be required to bring to class an article on a company which relates closely to advertising and advertising management.The student will discuss the article and involve the class in discussion.Be prepared with at least THREE questions to involve the class. Be creative!!!!

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The student will also hand in a 2 page paper including one paragraph executive summary of the article and two paragraphs on the Implications for Advertising Management summarizing a minimum of FIVE concepts in the text book.

The Chapter required for this assignment is attached in the file below and make sure to define and use a minimum of 5 words from this chapter, also talk about how those words relate to the article and why.