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Paper
is based on the Internal
Food Groups (IFG) mini-case
. For this paper, you will assume the role of Josh Novak and
build the case for a move towards a more innovative marketing approach,
focusing on the use of social media. The assignment requires you to complete
three key components: an informational presentation aimed at providing specific
facts to Novak’s new team of co-workers, a technology roadmap outline for IFG,
and an expository essay making the case for an increase in experimentation and
innovation at IFG.

Create an informational presentation that
should include the following: (Power point)

1. 
Comparison and
contrast between the IFG and Glow-Foods approaches to doing business.

2. 
Description of the
obstacles/challenges that these differences represent. 

Stop short of recommending solutions; make
this strictly a factual/informational presentation.  Plan the presentation
for approximately 10 minutes.  You will not actually make the
presentation, but write what you would say in the Notes area of each
slide.  At the beginning of each note, include the timing for each slide.
 

Complete a technology roadmap outline for
moving The International Food Group (IFG) from where they are now (functional
website) to their vision of where they want to be (social networking, mashups,
multimedia).  In the outline, you should summarize your approach to each
of the seven activities described in Chapter 8 of the required text, IT
Strategy: Issues and Practices
(2nd ed.).  In a separate section,
briefly address the difficulties you think you will face in trying to deal with
the five practical steps mentioned in Chapter 8.  Your outline should be
between 7 – 10 pages and should include at least three references in addition
to your text.

Write an expository essay espousing the need
for experimentation and innovation at IFG.  The audience for this essay
should be internal, upper management. Your essay should establish the need for,
and benefits of, increased innovation and collaboration at IFG in order to
reach the goals presented in your roadmap outline. Your essay should be between
5-7 pages and include at least three references in addition to your text.

Cite all sources using APA formatting.