assignment 1 141

Assignment 1

DATE

[Enter Due Date]

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TO

Chief Marketing Officer

FROM

[Enter Your Name]

SUBJECT

Campaign Proposal for [Enter Name of Your Product or Service]

A. PRODUCT OR SERVICE DESCRIPTION

B. BUYER PROBLEM

Consumer Need

Core Results

(Reference needed)

C. TARGET AUDIENCE

Demographics and Characteristics

(Reference needed)

Segmentation

D. VALUES AND BELIEFS

Underlying Values

  • Value #1: Enter short description
  • Value #2: Enter short description
  • Value #3: Enter short description

Value Connection with Buyers

E. MARKETING MESSAGE

Differentiation

  • Point of Difference: Enter short description
  • Point of Difference: Enter short description
  • Point of Difference: Enter short description

Value Proposition

(2 sentences max.)

F. SOCIAL MEDIA STRATEGY

Target Social Media Channels

  • Channel #1. Core audience description (reference).
  • Channel #2. Core audience description (reference).
  • Channel #3. Core audience description (reference).

How will you use these channels for a successful campaign? (2-3 sentences max.)

G. REFERENCES (Enter References to Support Your Brief Here)