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A company self-examination. What are we known for? Who do we want to
In this assignment, you will create a Situation Analysis for the following company / brand: Amazon.com
been through numerous changes in recent years. Use the information listed, as well as your own
knowledge and research, to complete the provided situation analysis template.
Additional research should include the use of the company’s Website, the course
textbook, and other online sources.
Submit the completed template via the Assignment 2 submission link. “Please See Attachment Template”
(NASDAQ: AMZN) is an American e-commerce company based in Seattle, Washington.
Founded in 1994 by Jeff Bezos, and launched in 1995, Amazon.com began as an
online bookstore before diversifying its product lines by adding VHSs, DVDs,
music CDs, MP3s, computer software, video games, electronics, apparel,
furniture, food, toys, and more. Amazon has since established separate websites
in Canada, the United Kingdom, Germany, Austria, France, China, and Japan.
starting out in his garage in Bellevue, Washington, Jeff Bezos has gone on to
form one of the greatest ecommerce sites the internet has ever seen.